Joe Killinger has seen commercial real estate evolve from paper files and faxes to SEO, content, and AI-driven deal flow—and he’s built businesses through every era. In this episode, Joe shares how his team scaled fast using an 18-month “double down” rule, why inbound marketing beats pure cold calling, and how better training is the real unfair advantage in CRE.
🎧 Listen on Spotify: https://open.spotify.com/episode/2Kn4Z5nGDlbxZDc4OPtQQs
▶️ Watch on YouTube: https://www.youtube.com/watch?v=LqnprdfkpMA
Key Takeaways From The Episode
- The 18-month rule: if you’re not winning yet, don’t quit—double down and fix the system.
- Inbound > outbound long term: SEO + consistent content builds deal flow that compounds.
- Training is the gap: most brokers fail because they never learn the market deeply enough to hold real conversations.
- Perception matters: ask “what does my market think of me?” and create content that supports that answer.
- Short, focused education wins: bite-sized videos with clear topics make people actually watch—and trust you.
