Rochester, Minnesota broker and content creator Bucky Beeman joins Kristian live from CREi Summit to unpack how he turned Snapchat stories into a full-blown commercial real estate brand. Bucky shares the origin of his Thursday Market Update, how it evolved into a regular TV segment and MarketUpdate.biz, and why leading with positive business news made him the go-to connector for small businesses in a mid-size market. He breaks down his media-first playbook for entering new markets, using AI to scale content, and building relationships that turn into deals — plus practical advice for new brokers who want to start posting but feel stuck.
🎧 Listen on Spotify: https://open.spotify.com/episode/5Pbxuu1ifASeIh76NVFnVN?si=lu6SRJumQqeJ6UfwqUJorg
▶️ Watch on YouTube: https://youtu.be/hLIGM6DuHU0
Key Takeaways From The Episode
- Document → Deal flow. Posting simple daily snaps about local business news made Bucky the go-to connector in his market.
- Positive news wins. Sharing openings, closings, and business updates builds trust faster than generic CRE content.
- Media-first beats cold outreach. MarketUpdate.biz, TV segments, and repurposed stories create inbound leads at scale.
- Small markets = big opportunity. Mid-size cities reward consistency, visibility, and real community connection.
- Expand with a playbook. His content system lets him enter new markets by providing value before asking for business.
