The Real Game Behind Zoning Approvals (And Why Deals Fail)

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Gabe Einhorn is only a couple years into commercial real estate, but he’s already proving what consistent content can do. After committing to posting daily on LinkedIn, he went from zero followers to 13,000, hit over a million impressions, and even closed deals directly through DMs. In this episode, Gabe breaks down how he got started in capital markets, the tech helping brokers move faster today, and why being real online beats trying to sound like an expert.

🎧 Listen on Spotify: https://open.spotify.com/episode/0teqsIW1h4ILpW9lzwEEOI?si=BGwa-0ATRiW7V7xU3l41oQ

▶️ Watch on YouTube: https://www.youtube.com/watch?v=94EA99J6Ueo

Key Takeaways From The Episode

  • Development is sales: you’re selling your project to cities, staff, and neighborhoods
  • If you don’t know you’ll win before the hearing, you’ve already lost
  • Relationships with cities are built years before deals show up
  • The best developers solve problems early, not during approvals
  • Paying the right experts saves time, money, and failed deals
  • Most deals fail because of poor strategy, not bad real estate