Office tenants don’t need more listings—they need leverage. In this Rent’s Due episode, Brian Perry (DC-area office & healthcare tenant rep) shares how to navigate a post-2020 market, why Tysons Corner keeps winning HQ moves, and the two things every new broker needs to survive their first year. From social media burnout to building an inbound engine with Google reviews, Brian breaks down how a true tenant rep turns a “deal” into a long-term win.
🎧 Listen on Spotify: https://open.spotify.com/episode/35afq00G9bnS6nXlnwVLmT?si=8cxudIDSRkm2tbWYHb_mYQ
▶️ Watch on YouTube: https://www.youtube.com/watch?v=wuJl3kGUusg
Key Takeaways From The Episode
- Leverage beats listings. A tenant rep’s job is creating options—and credible walk-away power.
- Market ≠ monolith. In DC, every deal is landlord-by-landlord; underwriting the owner matters as much as the space.
- Tysons keeps winning HQ moves: transit + amenities + inventory without downtown gridlock.
- Mentor + 12 months’ reserves = the survival kit for new brokers and career switchers.
- Google > vanity. Reviews + basic SEO compound faster than overproduced social content.
- Expect fallout. Early deals die. Build twice the pipeline you think you need.
- Healthcare stays sticky. Longer terms + mission-critical use = steadier deal flow in tough cycles.
