After building multiple companies and weathering three market crashes, George Pino has learned that lasting success in commercial real estate comes down to culture, ethics, and adaptability. In this Rent’s Due episode, he shares how he and his partner Joe built CBI Commercial Brokers International around an agent-first model that’s survived every cycle – not by chance, but by doing the right thing when it mattered most.
George walks through his early days running real estate auctions, how transparency and trust became his brokerage’s foundation, and why combining social media with real-world connection is now essential for growth and recruiting in CRE.
🎧 Listen on Spotify: https://open.spotify.com/episode/0OkS3F3hjH6tS64chL1EWM?si=r5T4yV0YQnSwQhp2ivpXEA
▶️ Watch on YouTube: https://www.youtube.com/watch?v=ZVsFbUDp8g8
Key Takeaways From The Episode
- Building a brokerage model that puts agents first and thrives long term
- Lessons learned from starting over — three times — and coming out stronger each cycle
- How ethics and transparency can become a competitive advantage
- Creating retention through mentorship, trust, and flexibility
- Why the future of recruiting and referrals depends on content and relationships
